Finance & Money
Markup Calculator
Use this markup calculator to compare markup on cost with profit margin on revenue.
Markup
—
- Profit
- —
- Profit margin
- —
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Study path
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What the markup calculator solves
Use this markup calculator to compare markup on cost with profit margin on revenue.
Formula
How to use it
- Enter cost.
- Enter selling price.
- Compare markup and margin.
How to read the answer
Markup measures profit relative to cost. Margin measures profit relative to revenue, so the same sale can show two different percentages that are both correct.
Common mistakes and edge cases
- Markup and margin are not the same percentage.
- Cost must be greater than zero.
- Include shipping or labor in cost when relevant.
Worked examples
Retail markup
Markup
60.00%
Double cost
Markup
100.00%
Frequently asked questions
Can markup be over 100%?+
Yes. If selling price is more than double cost, markup exceeds 100%.
Which should I use, markup or margin?+
Retail pricing often uses markup; profitability reporting often uses margin. Compare businesses with margin, and build a price from cost with markup.
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Last updated: May 8, 2026